What Is a Vendor of Record? A Guide to Commercial Representation in Türkiye

Enver Deniz — Finance Manager · 2026-08-18

For a global brand looking to start selling in Türkiye, the first question is usually this: should we set up our own company, or find a partner to do it on our behalf? The Vendor of Record model is the answer to the second option.

What Does a Vendor of Record Actually Do?

A Vendor of Record is a local partner that runs a brand's sales in Türkiye under its own legal entity, handling invoicing and collections. The brand can start selling in Türkiye without setting up its own company; a Vendor of Record like RND issues compliant invoices, collects payments, and passes them on to the brand.

Setting Up Your Own Entity vs. Working With a Vendor of Record

Setting up your own entity gives you full control in the long run, but it requires time, capital, and local expertise — tax registration, accounting processes, and hiring staff all come with it. Working with a Vendor of Record lets brands start selling quickly without taking on that burden. Most brands decide to establish their own legal entity later, once they've tested the market and volume has settled in.

How Does the Process Work?

The brand lists its products for sale, the order lands in RND's system, RND issues a compliant invoice and collects payment, and payment status is shared transparently with the brand through regular reports. The brand's operational load is limited to focusing on product and marketing decisions.

Who Is This For?

Global brands newly entering the Turkish market that haven't set up a local entity yet, or businesses that want to outsource their existing representation and collection processes — for both, Vendor of Record offers a fast, low-risk entry point.

At RND, we design this process so the brand can focus on growth — compliance isn't an obstacle, it's the foundation of trust.