Guess Türkiye Fulfillment Project: A Global Brand's Local Strength

Rabia Koçhan — Operations Manager · 2025-05-14

Guess, a globally recognized fashion brand, has a strong customer base in Türkiye too. Meeting these high customer expectations requires flawless execution not just on the storefront, but across every process behind it. That's exactly where we come in. At RND, we manage the entire fulfillment operation behind Guess Türkiye end-to-end — from the moment a customer places an order, through delivery, and even returns.

Scope of the Partnership

What we provide for Guess goes far beyond storing and shipping a product; it's an integrated, technology-backed structure where specialized teams work in coordination:

• Warehouse management: receiving, addressing, stacking, stock verification, and regular counts
• Order preparation: high daily volumes prepared to meet strict SLAs
• Customized packaging: packaging solutions aligned with brand standards
• Shipping and dispatch: integrated work with multiple carriers, targeting same-day dispatch
• Returns operations: fast, customer-satisfaction-focused returns management
• Reporting and tracking: real-time dashboards for stock, orders, and performance

Alignment With Global Teams

Working with global brands like Guess requires not just operational success but cultural and process alignment too. We stay synchronized with both our Türkiye operations team and Guess's global headquarters through shared project tracking panels, regular performance reporting, integration with global campaign calendars, and two-way data sharing between IT and operations teams — so the standards Guess applies worldwide are mirrored exactly in the Türkiye operation.

Guess Fulfillment, by the Numbers

• Over 95% same-day dispatch rate
• Capacity for 10,000+ product shipments daily
• 30,000+ active SKUs managed
• A structure that scales up to 3x during campaign periods
• Full operational visibility from a single panel

We see this project not just as a service, but as a partnership in the brand's local success. Every brand's dynamics are different — with Guess, we built a hybrid structure that adapts to their global processes while accounting for Turkish consumer expectations.