5 Tips to Avoid a Fulfillment Crisis During Campaign Periods

Rabia Koçhan — Operations Manager · 2024-08-07

E-commerce's busiest periods usually coincide with campaign dates: Black Friday, New Year's, Valentine's Day, end-of-season sales. But the rapidly rising order volume during these periods puts a strain on many brands' operations.

5 Tips to Avoid a Crisis

5 tips to avoid a crisis:

1. Pre-campaign stock verification — Discrepancies between system stock and physical stock should be resolved before the campaign.
2. Additional capacity planning — Both warehouse staff and courier capacity should be set up in advance according to expected volume.
3. System load testing — Make sure integrations work smoothly under heavy traffic before the campaign.
4. Clear communication plan — Decide in advance how customers will be informed in the event of possible delay scenarios.
5. Real-time monitoring — Tracking the operation live throughout the campaign helps catch problems before they grow.

Preparation Starts Weeks Before the Campaign

A good campaign operation isn't shaped when the campaign starts; it's shaped by the preparation done weeks in advance.