Also known as Click and Collect, the delivery option combines the convenience of online shopping with the instant gratification of in-store shopping.
The Click and Collect application, which we started to use in the stores of our Tommy Hilfiger brand, aims to save time by allowing our consumers to pick up their cargo from the store without waiting for it to be delivered to the address. This application, which basically aims to save time, also allows our consumers to have a store experience. When the consumer comes to the store, they become a part of the store experience, allowing them to see the products live and experience different models.
Offering an alternative ordering experience to the consumer, the Click and Collect application allows the consumer to track the order process, which starts with placing the order on the website and continues with other order steps, from the order tracking step on the website. With the SMS verification made during delivery, the order is delivered securely from the store by the consumer or the recipient he/she chooses.
Click and Collect application contributes to the reduction of carbon emissions in terms of transportation by reducing deliveries to different addresses and contributing to the environment towards becoming a sustainable brand.
Click and Collect application works in direct proportion to the omnichannel commerce strategy that the Tommy Hilfiger brand aims to implement in online commerce. It provides a holistic shopping experience by allowing alternative channels to work integrated with each other.
In transactions made with the Click and Collect model, only mandatory information about the relevant order is accessible to the store personnel in the store selected as the delivery location. This protects the consumer's data security and allows for safe delivery.
Click and Collect is not just a delivery option, but also a strategic tool to drive the growth of the online store. Businesses that operate online stores can attract new customers, increase their sales and strengthen customer loyalty with the Click and Collect application. In today's increasingly competitive online commerce (e-commerce) market, it offers businesses the opportunity to make a difference from their competitors.
