What Really Happens in the Warehouse at 4:30 PM on a Campaign Day?

Rabia Koçhan — Operations Manager · 2026-02-16

Campaign days may look positive from the outside, but once it hits 4:30 PM, the real challenges emerge. Stock accuracy, integration health, and the interaction between people and systems all become clear at this hour.

The Afternoon Peak: Three Things That Become Critical

The order flow that starts in the morning peaks in the afternoon. At this point, three things become critical: the system processing the order load without interruption, the warehouse team keeping up with the flow, and coordination with courier companies not breaking down.

What a Good Operation Needs Behind the Scenes

A good operation needs pre-planned buffer capacity, real-time stock visibility, and additional teams ready to step in, in order to make the process look as smooth from the outside as it actually is.

Preparation Starts Weeks Before the Campaign

For us, campaign days are the clearest indicator of how well preparation has been done — and that preparation starts weeks before the campaign begins.