A Nomadic Legacy or a Short-Term Calculation? Fulfillment and the Climate Reality in Turkey

Bülent Agalday — CEO & Founder · 2025-10-03

E-commerce in Turkey grows a little more every year. The rise in online orders is making fulfillment processes — storage, order picking, packaging, delivery, and returns management — more critical than ever. But one question tends to stay in the background: how sustainable is this growth?

The Environmental Cost of Speed

Speed-focused growth models deliver customer satisfaction in the short term, but over the long term they can create a serious environmental burden in areas such as packaging waste, transportation emissions, and returns logistics.

Our Approach to Reducing the Burden

Our approach is to try to reduce this burden without sacrificing speed: cutting unnecessary transportation through route optimization, simplifying packaging materials, and making returns processes more efficient.

Sustainability Is Not a Marketing Headline

Sustainability shouldn't be treated as a marketing headline in e-commerce; it should be treated as a long-term operational responsibility. For us, this is less about short-term calculations and more about being part of a lasting legacy.