The outdoor apparel and performance products category is one of the most complex areas in terms of fulfillment.
Products are voluminous, seasonal, variable, and sales usually peak during campaign periods.
At this point, it is not only about shipping the right products on time, operational agility ve seasonal flexibility also comes into play.
The North Face The fulfillment operation we are conducting with is one of the clearest examples of how a high standard system can be established in the outdoor category in Türkiye.
🧭 Challenges: Why is Fulfillment Different in Outdoor Products?
Outdoor clothing and accessories;
- Large volume (coat, bag, boots)
- Containing rapid variant change according to season
- With technical details (waterproof level, type of stitching)
consists of products.
The main factors to consider in the fulfillment process for this category are:
- Fast restocking during seasonal transitions
- Sorting accuracy for products with high SKU diversity
- Not picking from stock at the time of order, but planned preparation before the season
🏕️ RND's Fulfillment Structure for The North Face
📦 Seasonal Planning and Warehouse Intelligence
- A stock plan is made with the brand before the season
- For winter products pre-allocated spaces and racking is defined
- Special “high volume SKUs” for the campaign period are placed on shelves that are physically within reach
🔄 Variant Accuracy
- There is a high risk of confusion in products with high size, color and model combinations.
- Used in The North Face products our label verification system, reduces this risk to near zero
🚚 Campaign Operations
- During in-season and discount periods, order volume can increase 4–6 times.
- Thanks to RND's campaign simulation infrastructure, this increase is tested in advance
- Operational shifts are flexible based on order volume
📈 How is SLA Performance Achieved?
Target fulfillment SLAs for The North Face:
- 95% same day exit
- 99%+ order accuracy rate
- <24 hours return acceptance & reporting
To achieve these goals:
- Daily transaction volume is monitored via dashboard
- Bottleneck points are detected and intervened immediately.
- Automatic API synchronization prevents system delays
🌍 Being a Part of the Brand Experience
The North Face is not just a clothing brand; a global value representing outdoor culture.
As RND, our mission is not only to carry the products, but also to carry them without disrupting the experience offered by the brand.
For this reason:
- The packaging process is specially designed
- Campaign brochures and seasonal messages are added to the box content.
- All submissions are prepared in accordance with the brand identity.
🏁 Conclusion: Fulfillment in the Outdoor Category Requires More Than Standard
The operation we conducted with The North Face is not only a logistics service in Türkiye, with a strategic business partner approach is a vivid example of how it can be done.
As RND, we offer this expertise and agility to all brands in the outdoor category.
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