The busiest periods for e-commerce usually coincide with campaign dates:
Black Friday, New Year's Day, Valentine's Day, Mother's Day, summer-winter end of season sales...
However, the rapidly increasing order volume during these periods causes many brands to experience serious problems in their fulfillment processes.
So, is it possible to manage campaign periods without turning into crises?
As RND, we are in the campaign period of dozens of brands every year. high volume and error-free shipping We support them to achieve their goals.
In this article, we share our 5 basic recommendations to prevent fulfillment-related crises during campaign periods.
1. 🎯 Create Your Campaign Calendar Simultaneously with the Operations Team
Marketing campaigns are often planned with just the sales and digital teams, but if the fulfillment team is not included in the process:
- You will not be notified until the campaign starts.
- Warehouse capacity is insufficient
- Daily exit numbers are exceeded
📌 As RND, we receive campaign information from our business partners. at least 2 weeks in advance We receive and process this information into our system. Thus, exit planning, shift increase and goods acceptance plans are designed in advance.
2. 🚚 Stock Your Products in Advance (Just in Case Instead of Just in Time)
During campaign periods, if the product stock reaches the warehouse late, this may result in the order not being sent even though it is created in the system.
Instead:
- All campaign products must be in stock 5-7 days before the campaign.
- SKUs that are not campaign products should be kept in a physically separate area.
RND works with “special shelf areas” and “SKU-based checkout priority” systems for promotional products. This prevents confusion in shipping.
3. 🧠 Define System Backups and SLA Resiliency
During busy periods:
- Delay of integrated systems
- Shipping label prints overlap
- Timeout problems may occur in API calls
To minimize these risks:
- Integration tests should be done before the campaign
- A minimum of one backup scenario (plan B) must be defined for each system.
- SLA targets should be made flexible (for example: 95% is acceptable instead of 90%)
RND in their systems load tests, campaign simulations and Operation dashboard warning thresholds It predicts possible disruptions and intervenes.
4. 📦 Review Your Packaging Process Beforehand
In normal times, a simple box and parcel content may be sufficient. But in campaigns:
- There will be content such as extra campaign brochures, promotional products, invoice envelopes.
- Packaging time may double
- Increased possibility of errors and delays
RND designs special “pre-packaging” processes for brands during campaign periods. If necessary, campaign products pre-boxed It only prints the shipping label upon exit.
5. 📊 Create the Chance for Instant Intervention with Real-Time Reporting
Knowing what is happening during the fulfillment process, Dashboards updated every hour, SKU based output reports ve Current stock status possible with
You should be able to get instant answers to the following questions in campaigns:
- Which SKU is selling the most?
- Which order took longer than 12 hours?
- Which station is the bottleneck in the warehouse?
With the real-time control panel offered by RND, brands have full control of the entire operation remotely.
🏁 Conclusion: Being Fast is Not Enough in Campaigns, You Have to Be Prepared
If a campaign is successful, orders increase.
But a fulfillment process that cannot handle the increased orders puts the entire campaign investment at risk.
As RND, we, not fast, but prepared we prefer to be.
With the operational planning, system flexibility and instant control infrastructures we offer to our brands during campaign periods, We create growth, not crisis.
Write a reply