Local power of a global brand: RND
Guess, as a world-renowned fashion brand, has a strong customer base in Türkiye. In order to meet these high customer expectations, brands need to work flawlessly not only on their front end but also in all processes behind the scenes. This is where we come into play.
As RND, we manage all fulfillment operations behind Guess Türkiye end-to-end. In other words, we undertake the operation at every step from the moment the customer places the order to the product reaching them and even the return processes.
What is the scope of the cooperation?
The services we provide for Guess are not just about storing and shipping a product. We offer an integrated structure supported by technology, where teams, each with their own expertise, work in coordination:
- Warehouse Management: Product acceptance, addressing, stacking, stock verification and regular counting
- Order Preparation: Preparation of daily high volume orders in accordance with SLA
- Customized Packaging: Packaging solutions that comply with brand standards and enhance customer experience
- Shipping and Shipping: Integrated work with different cargo companies, with the aim of same day departure
- Return Operations: Fast and efficient returns management focusing on customer satisfaction
- Reporting & Tracking: Stock, order and performance tracking with instant dashboards
The operation we run for Guess is an example of RND's fulfillment solution offered from a single center. In our high-capacity center in Istanbul, with a dedicated operation flow for Guess, all digital orders of the brand in Türkiye are managed with the same quality and speed.
Alignment and integration with global teams
Working with global brands like Guess requires not only operational success but also cultural and process fit. As RND, we work in sync with both the operations team in Türkiye and Guess's global headquarters.
- Common project tracking panels
- Regular weekly/monthly performance reporting
- Integration into global campaign calendars
- Two-way data sharing between IT and operations teams
- Benchmarking and experience transfer with different country operations
In this way, the standards applied by Guess worldwide are also reflected in its operations in Türkiye.
Why did he choose Guess RND?
- Fast installation and integration
- Customization capability that complies with brand standards
- Operational power that can handle high daily volume
- Traceable, transparent and technology-supported process management
- Flexible infrastructure during campaign periods
- Seamless coordination with global teams
What does this project mean to us?
Contributing to the Turkey operations of a global brand like Guess is an indication of the responsibility and trust we carry as RND. We see this project not only as a “service” but also as a “partnership” in which we share in the local success of the brand.
Every brand has different dynamics. While working with Guess, we established a hybrid structure that adapts to their global processes but also takes into account consumer expectations in Türkiye. This approach allows brands to grow rapidly in the local market while minimizing their operational risks.
Guess Fulfillment in Numbers
- 95%+ same day exit rate
- Daily shipment capacity of 10.000+ products
- Management of 30.000+ active SKUs
- Scalable structure up to 3 times during campaign periods
- Monitor all operations from a single panel
Fulfillment can be a strategic lever for you too.
Discover what the operational strength we provide to global brands like Guess can do for your brand.
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